Improving Cognitive Functioning with Video Games

psychpost | 3:26 AM | 4 Comments
I was reading through some research publications of University of Minnesota's C. Shawn Green [website] and I found some interesting research on video games. His research on video games shows that video games are capable of "improving performance on tests of low-level vision, visual attention, short-term memory, and general fluid intelligence." This research was done using fast paced action games that require a high amount of attention. The main idea is that these fast paced action games provide a highly stimulating environment in which individuals can improve their decision making skills.

Now excuse me while I go play some mw3.
Gamers vs Non-Gamers
1. Better, faster responses in multiple target test.
2. Better resolution of attention (less crowding).
3. Can track more objects in multiple object tracking.

So there you have it video games can actually be helpful, just don't play too much lol.
Labels: , ,

Classical Conditioning: Super Bowl 2012 Ads

psychpost | 2:23 PM | 6 Comments

This post will be a continuation of my first post "Classical Conditioning in Marketing" which can be found here: Classical Conditioning in Marketing.

Classical Conditioning, this is often the first example of learning and Psychology many students run into.
For those who are not familiar with the idea of Classical Conditioning, here is a very brief summary. First we have an unconditioned stimulus, one that produces a response. We pair that unconditional stimulus with a Neutral stimulus, one that does not normally produce a response. After many pairings the Neutral stimulus is presented alone and may elicit the response that the unconditional stimulus produces. Once this occurs, the Neutral stimulus is now known as the Conditioned stimulus.

The use of Classical Conditioning in advertising and marketing may not be as obvious as the dog and food example, but the same principles apply. Advertisers will display their product (the Neutral stimulus) and will try to associate it with some sort of feeling or emotion (the unconditioned stimulus). I will be highlighting several examples of classical conditioning using the advertisements of the 2012 Super Bowl which aired recently.
Read more »
Labels: , , , , , , ,
Subscribe to: Posts (Atom)